NewsTrain / Harrisburg / IDEAS
Elaine Kramer
June 25-26, 2008

VIDEO

Teach everyone 3-6-9 idea

Develop a common language/lexicon for video that everyone in the newsroom understands, and put it someplace everyone can see it. Like your newsroom MySpace page.

Teach your group how to do B-roll.

Teach your group how to capture motion in shots, without zooming and panning.

Teach your group how to frame photos and video into 3-by-3 grid -- thirds horizontally and thirds vertically.

Develop a checklist for planning video: What shots you'll need in order to put a good video together.

Create technology checklist to make sure that anyone going out to shoot a video has all the equipment needed, and it's in working order.

Teach your group how to find a story in everything. In other words: If you have a camera with you, you can do something.

Show someone how to do something (anything!) with video, and that helps demystify it.

Show someone how to do basic editing, to make sound and images work together.

Teach group how to interview for video.


ETHICS AND VALUES

Create a newsroom protocol for verification and accuracy regarding breaking news online. Do we post what we know when we know it or wait till we have the full/complete story?

Ensure that all editors who monitor Web site comments are fully aware of your Web site's Terms and Conditions (Terms of Service).

Create a common understanding in your newsroom for what is civil vs. uncivil, what is appropriate vs. inappropriate, as well as a mechanism for discussing specific cases that aren't immediately clear-cut.

Create a way your newsroom can mine the comments sections of your Web site for news tips.

Place on your Web site, in a visible place, a way for the public to make bring errors or ommissions to your attention.

Create a policy for handling a story or item about a legal charge if someone has been exonorated. Do you leave the story up or take it down? Do you allow the person to comment on his/her own story? What if someone has successfully completed an ARD and had his record expunged?

Distribute and discuss Bob Steele's "10 Questions in Ethical Decision-Making" so that everyone in your group has a mechanism for discussing dilemmas as they arise.

BIG PICTURE
Plan an enterprise project using crowd-sourcing as anchor
Teach reporters to use del.icio.us for backgrounding, beat topic, funding sources, etc.
Create a community of users online (moms, foodies, sports fans)
Introduce key staff to using one free online multimedia tool – Plazes, Google maps,Twitter, Utterz

STORY PLANNING FOR MULTIPLE MEDIA
Commit to using video and/or other multi-media technique (sound slide show, interactive graphic) in a way you haven't used it before - choose a coverage area: community events, breaking news, enterprise reporting, etc. Learn to use new multi-media tools in that mission.

COVER COMMUNITIES IN NEW WAYS
Create an account at www.skype.com for internet phone calls, video calls, phone-to-internet or internet-to-phone calls. You can conduct a video interview with someone instead of a simple phone interview.
Create a Gmail account so you can use Google.docs. Learn to share and collaborate on docs.
Teach a reporter to use del.icio.us to find Web sites on specific topics to gather information. Search del.icio.us to enrich internet sources.
Enrich your Web content (stories or blogs) by adding a del.icio.us button to recommend related links to readers. Use del.icio.us to feed your content to others through RSS feeds.
Use swivel.com to make graphs easily and quickly (and upload them to share them to an interested community). Embed a graph into your Web site. Turn graphed data into a geo-coded map.
Teach someone to use two separate applications together, creating a mashup (For example, use Google maps and Swivel to geocode data).
Teach a reporter to use swivel.com as a source of data from various official sources.
Teach a reporter to use Twellow to search for people who are Twittering about a topic.
Teach a reporter to use Twitter as an early warning system to monitor hot topics.
Learn how to create a Facebook application (the NY Times' News Quiz is an example of a complex application).
Create a Facebook page for a niche publication.
Create a Facebook presence for specific reporters.
Ask readers to submit questions in advance or chat about a story via Skype, AIM, etc.
Create a YouTube channel to upload your video into a viral environment.
Try UStream.tv to stream video live from your computer or from camera-to-computer (via firewire). You need a broadband (not wireless) connection).
Use QIK.com to stream video live from your phone (some phones).
Create a wiki to invite the community to build common content by sharing their stories (great for capturing living history).
Use Audacity for sound editing.
Sign up for an account at the iTunes store, then create a channel for your podcasts via your RSS feed. You can consider what kind of content your users might want on the go, and make sure you are putting that stuff in podcasts (restaurant guides).
If you upload your podcasts by using Feeedburner.com and Blip.tv, you can measure how many people are listening to your podcasts.

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Elaine, thanks for all the great notes. That was one great workshop!!!

Ben Morrison

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It was wonderful to see you, Ben. I'm glad you liked the workshop.


And Pls tell Naomi hi for me.

ek

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